Build a high-performing Professional Services team that drives margin, retention and expansion

J21A‘s Professional Edge Programme is a 12-month, expert-led service for PS teams in the technology sector. We help teams develop the mindset, skillset and toolset to excel with clients and to create measurable impact for the business.

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The Challenge

Professional Services Teams Need to Deliver True Business Impact

However, technically strong teams can still struggle to deliver what the client and the business needs
Work Misaligned With Client Goals

Projects focus mainly on technical delivery rather than building client capabilities. This stalls growth and leaves retention uncertain.

Profit Margins are Squeezed

Low commercial awareness leads to poor scoping, unmanaged change, the need for rework, and unpredictable project returns.

Growth is Uncertain

Renewal and expansion rely on sales effort rather than stemming from the visible value gained through the initial solution adoption.

Delivery Quality is Variable

Inconsistent team behaviors lead to varied client experiences. This creates pressure on Resource Management to make decisions on assignments.

Leaders Working in the Business, Not on the Business

PS Leaders who need to focus on strategy and developing productive cross-functional relationships spend too much time in the business. They spend their time reacting to escalations, overseeing all commercial activity, optimising operations and developing their staff.

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The Solution

Help Your Team Become Value-Focused Practitioners

The Professional Edge Programme is specifically designed to provide your team with the skills and knowledge they need to support your business goals and exceed your clients’ expectations.

The Professional Edge Programme Supports Your Team Achieve The Outcomes You Need

The Professional Edge Programme is designed to support your team transform from being great technical experts to becoming value-focused consultants. By enabling the team to operate in a consultative manner, and as commercially astute decision-makers, they will be able to:
  • Increase the number and size of follow-on business opportunities with high close rates
  • Identify cross-sell opportunities to help clients gain extended value
  • Improve quality and quantity of high-impact case studies and references to win more new business
  • Improve client satisfaction to encourage retention and growth of existing clients
  • Reduce the costs associated with escalations from missed expectations
  • Improve project margin by reducing costed non-billable time and overruns
  • Develop a professional edge that increases the reputation of the practice and demand for their services

In achieving this,  we improve the level of employee engagement and the satisfaction that they get from working in PS

How It Works

Cohort-Driven
We take a cohort of staff through a 12-month programme of skills and knowledge development. We work with cohorts because this drives better knowledge retention and faster skills adoption through team interaction.
Priority-Led
The Professional Edge Programme will focus on your specific priorities, in terms of content and schedule, and is flexible to adapt should these change. This makes the content immediately relevant to the team.
Highly-Interactive
Content delivery is geared towards live interactive sessions to provide opportunities for discussion and focus on how to practically apply what is learned
Easy Catch-Up
Recorded sessions can be retained for later reference. Additional facilitated catch-up sessions can be run to get new joiners up to speed fast.
Adoption-Focussed
Follow-up opportunities for cohort members to review and discuss progress helps embed shared learning and instil greater team spirit

Who We Serve

Serving IT Professional Services

J21A provides transformative learning experiences for all aspects of Professional Services within the IT industry, including product vendors building a services capability, third-party service partners, product resellers, managed service providers and pure consultancy & services businesses.

Product Vendors

Build a successful Professional Services capability to enable your product offering, enable your channel and drive profitable growth.

Managed Services Providers

Optimise the opportunities for your managed services business.

Consultancies

Ensure a structured consultancy method is consistently applied to maximise opportunity and client satisfaction.

Build a consultative, commercially aware, client-credible
PS team, with J21A's Professional Edge Programme