Build a high-performing Professional Services team that drives margin, retention and expansion
J21A‘s Professional Edge Programme is a 12-month, expert-led service for PS teams in the technology sector. We help teams develop the mindset, skillset and toolset to excel with clients and to create measurable impact for the business.





The Challenge
Professional Services Teams Need to Deliver True Business Impact
However, technically strong teams can still struggle to deliver what the client and the business needs
Work Misaligned With Client Goals
Projects focus mainly on technical delivery rather than building client capabilities. This stalls growth and leaves retention uncertain.
Profit Margins are Squeezed
Low commercial awareness leads to poor scoping, unmanaged change, the need for rework, and unpredictable project returns.
Growth is Uncertain
Renewal and expansion rely on sales effort rather than stemming from the visible value gained through the initial solution adoption.
Delivery Quality is Variable
Inconsistent team behaviors lead to varied client experiences. This creates pressure on Resource Management to make decisions on assignments.
Leaders Working in the Business, Not on the Business
PS Leaders who need to focus on strategy and developing productive cross-functional relationships spend too much time in the business. They spend their time reacting to escalations, overseeing all commercial activity, optimising operations and developing their staff.

The Solution
Help Your Team Become Value-Focused Practitioners
The Professional Edge Programme is specifically designed to provide your team with the skills and knowledge they need to support your business goals and exceed your clients’ expectations.
The Professional Edge Programme Supports Your Team Achieve The Outcomes You Need
The Professional Edge Programme is designed to support your team transform from being great technical experts to becoming value-focused consultants. By enabling the team to operate in a consultative manner, and as commercially astute decision-makers, they will be able to:
- Increase the number and size of follow-on business opportunities with high close rates
- Identify cross-sell opportunities to help clients gain extended value
- Improve quality and quantity of high-impact case studies and references to win more new business
- Improve client satisfaction to encourage retention and growth of existing clients
- Reduce the costs associated with escalations from missed expectations
- Improve project margin by reducing costed non-billable time and overruns
- Develop a professional edge that increases the reputation of the practice and demand for their services
In achieving this, we improve the level of employee engagement and the satisfaction that they get from working in PS
How It Works
Who We Serve
Serving IT Professional Services
J21A provides transformative learning experiences for all aspects of Professional Services within the IT industry, including product vendors building a services capability, third-party service partners, product resellers, managed service providers and pure consultancy & services businesses.
Product Vendors
Build a successful Professional Services capability to enable your product offering, enable your channel and drive profitable growth.
Managed Services Providers
Optimise the opportunities for your managed services business.
Consultancies
Ensure a structured consultancy method is consistently applied to maximise opportunity and client satisfaction.
